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Business Owner Interviews

Business Owner Interviews

Expert guides for business owners and working professionals. 11 articles.

Real conversations with business owners who have built, scaled, and sometimes rebuilt their companies. These interviews focus on the specific decisions and turning points that shaped their outcomes.

Business Owner Interviews
Mitchell Method 10 of 10: Be, Do, Have
Sean Mitchell sold $8.7M alone — then chose to teach the method instead of selling more. Andrae Washington on
Jul 17, 2026 · 6 min
Business Owner Interviews
Mitchell Method 9 of 10: The Three-Bid Objection
Sean Mitchell handles the three deadliest objections without conceding price. Andrae Washington translates the
Jul 10, 2026 · 6 min
Business Owner Interviews
Mitchell Method 8 of 10: I'm Not Selling a Furnace, I'm Selling an Appointment
Sean Mitchell reframes the close: not a $25k furnace, a Wednesday at 8 AM. Andrae Washington on aiming past th
Jul 03, 2026 · 5 min
Business Owner Interviews
Mitchell Method 7 of 10: Price Anchoring Without Slime
Sean Mitchell drops a $25,000 number in the first ten minutes — and his customers thank him for it. Andrae Was
Jun 26, 2026 · 5 min
Business Owner Interviews
Mitchell Method 6 of 10: Build the Burrito Together
Sean Mitchell uses Chipotle to explain co-creation. Andrae Washington on why shoulder surfers are gold, where
Jun 19, 2026 · 5 min
Business Owner Interviews
Mitchell Method 5 of 10: Listening for the Combination
Sean Mitchell says he's impressed more customers with questions than answers. Andrae Washington on the discove
Jun 12, 2026 · 5 min
Business Owner Interviews
Mitchell Method 4 of 10: The First Five Minutes
Sean Mitchell wins the sale before he rings the bell. Andrae Washington on the dispatch-call script, the smile
Jun 05, 2026 · 5 min
Business Owner Interviews
Mitchell Method 3 of 10: Become an Algorithm
Sean Mitchell shows up to a sales call more prepared than three competitors combined. Andrae Washington on the
May 29, 2026 · 5 min
Business Owner Interviews
Mitchell Method 2 of 10: Trust, Value, Urgency
Sean Mitchell's water-bottle test names the three things every sale needs. Andrae Washington translates the tr
May 22, 2026 · 4 min
Business Owner Interviews
Mitchell Method 1 of 10: What If, Why Not, What Now
Sean Mitchell sold $8.7M of residential HVAC in a mild-climate market by selling himself first. Andrae Washing
May 15, 2026 · 5 min
Business Owner Interviews
How a Detroit HVAC Contractor Built a $2 Million Business
Read our interview with a Detroit HVAC contractor who reveals how he built a $2 million business. Learn his st
Mar 10, 2026 · 12 min